Callum Ashcroft
Who We Are
This website is an independent comparison and information site about betting. We do not take bets, open gambling accounts, or handle player funds.
The company that operates this website is the data controller responsible for your personal data. We process personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
What This Policy Covers
The policy applies to this website and to any messages you send us. It does not cover the websites of bookmakers or other third parties we link to. Once you leave our site and open an account with an operator, that operator becomes responsible for your data under its own privacy policy, including any identity checks it carries out.
The Data We Collect and Why
We collect only what we need to run the site, answer your questions and understand how our pages are used. The table sets out each type of data, the reason we hold it and the legal basis under UK GDPR.
| Type of data | Examples | Why we use it | Legal basis |
|---|---|---|---|
| Contact data | Name and email address when you write to us | To reply to your message | Legitimate interests |
| Message content | Anything you choose to include in your inquiry | To deal with your request or complaint | Legitimate interests |
| Technical data | IP address, browser type, device type, operating system | To deliver the site securely and fix errors | Legitimate interests |
| Usage data | Pages viewed, time on page, links clicked | To understand which content is useful and improve it | Consent, through analytics cookies |
| Referral data | A reference showing that a visit to an operator started on our site | So operators can attribute visits that came from us | Consent, through tracking cookies |
We do not ask for, and do not want, sensitive information such as health details, financial account numbers, or identity documents. Please leave them out of any message you send us.
How We Collect Your Data
Most of the data reaches us in one of three ways:
- Directly from you, when you get in touch or change your cookie settings;
- Automatically, through cookies and server logs as you browse;
- From analytics and partner tools that measure how our pages perform, shared with us in aggregated or pseudonymized form.
Cookies
Cookies are small files that a website stores on your device. Essential cookies keep the site working and do not need your consent. Analytics and tracking cookies are only set if you agree to them in the cookie banner, and you can change your choice at any time. Full details, including the cookies we use and how long each one lasts, are in our Cookies Policy.
Your data is never sold. We share it only where it is needed to run the site or where the law requires it:
- Hosting, security and email providers that store and process data on our behalf, under written contracts;
- Analytics providers that help us measure visits and improve our content;
- Bookmakers and their tracking partners, which receive a referral reference when you follow a link from our site and have consented to tracking cookies;
- Professional advisers such as lawyers, accountants and auditors, where needed;
- Courts, the police and public authorities, when the law requires us to disclose information.
Each service provider may only use your data for the task we give it.
International Transfers
Some of our service providers store data outside the UK. When that happens, we make sure the transfer is protected by a UK adequacy regulation, the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses. You can ask us for more information about these safeguards.
How Long We Keep Your Data
Data is kept only as long as it serves the purpose it was collected for. Messages and contact details are deleted once your inquiry is resolved and no longer needed for follow-up or for handling a possible legal claim. Analytics data is held in aggregated form wherever possible, and cookie lifetimes are listed in our Cookies Policy. If the law requires us to keep certain records for longer, we keep them for the required period and no longer.
Your Rights
UK GDPR gives you a set of rights over your personal data. You can use any of them free of charge, and we will respond within one month.
| Right | What it means for you |
|---|---|
| Access | Get a copy of the personal data we hold about you |
| Rectification | Have inaccurate or incomplete data corrected |
| Erasure | Ask us to delete your data where there is no reason to keep it |
| Restriction | Ask us to limit how we use your data while a concern is checked |
| Portability | Receive data you gave us in a common, machine-readable format |
| Objection | Object to processing based on our legitimate interests |
| Withdrawing consent | Change your mind about analytics or tracking cookies at any time |
To use these rights, get in touch as described in the Contact Us section below. We may ask you to confirm your identity before releasing any data.
If you are unhappy with how we handle your data, please talk to us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator, at ico.org.uk.
Keeping Your Data Secure
Our site uses HTTPS encryption, and access to personal data is limited to the people who need it for their work. Service providers must meet appropriate security standards. No system is completely immune to risk, but if a data breach affects you and creates a high risk to your rights, we will tell you without undue delay.
Age Restriction
This website is intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under 18. If we learn that a child has sent us personal data, we delete it.
Responsible Gambling
Betting should stay a form of entertainment. If gambling is starting to cause problems for you or someone close to you, our Responsible Gambling page lists free, confidential support in the UK.
Changes to This Policy
We review this policy regularly and update it when our services or the law change. The date at the top of the page always shows the latest version. If a change significantly affects how we use your data, we will make it clear on the site.
Contact Us
Questions about this policy or your personal data can be sent through the contact details published on this website. We will reply as soon as we can.
